Smartphone growth spurs rethinking of marketing
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App on a phone
submittedAbout the writer
Kim Leonard is a Pittsburgh Tribune-Review staff writer and can be reached at 412-380-5606 or via e-mail.Ways to get us
More consumers who use their mobile phones to research and buy products are turning into moving targets.
That’s why businesses including several in Western Pennsylvania are creating applications, or “apps,” for Apple iPhones and Android-based mobile smartphones that point shoppers and service users to their products and offerings.
The article specifically discusses smartphone applications that are being made for Pittsburgh-based businesses. My question is, “Why aren’t schools, specifically K-12 entities capitalizing on this usage?”
Many of our students use some sort of smartphone, why don’t we allow them to use the phones in school. In my humble opinion, students should be allowed to use their technology from home in the classroom. Schools can then use their limited resources by allowing students without their own device to use a school machine. Not only would more students then have access to technology, but many would be using tools they are familiar with and have easy access to.
Teachers would have to monitor students better in class, to ensure they were on task, but why not make school more like reality…give the students access to information and technology at their fingertips. Eventually students will be using the same technology for work, the modern workplace demands it. We as educators need to teach them how to use it responsibly, not bury our heads in paper texts and claim there is no place for these devices in our classrooms.